The Luce, St. Pete Beach, a Tribute Portfolio Hotel

The Luce sits on St. Pete Beach with a direct, breezy Gulf Coast sensibility and a Marriott-backed soft opening planned for spring 2026. The property is shaped as a beach resort with 200-plus rooms, including lanai and bungalow-style options, and it leans into a relaxed, contemporary Florida mood rather than formal resort polish. Two restaurants, two bars, a pool, cabanas, a fitness center, meeting space, and room service frame the stay, while the beach club concept keeps the focus on sun, water, and casual movement between pool and shoreline. It is the kind of place built for long afternoons, easy dinners, and a little salt in the air.