The Zetter Bloomsbury

The Zetter Bloomsbury is a townhouse hotel in the heart of Bloomsbury, set across six restored Georgian houses close to the British Museum and Russell Square. The mood is residential rather than formal: layered interiors, collected objects, patterned fabrics, and a sense of a place that has grown into itself over time. Its 68 rooms and suites are designed with Georgian references, antique details, and comfortable finishing touches, with some offering four-poster beds, claw-foot tubs, and garden or street views. Facilities include a gym, a garden, a parlour, and an orangery, so the hotel works as both a quiet base and a sociable address for drinks, breakfast, or a long afternoon tea.