W Florence

W Florence brings the bold, contemporary energy of the W brand to the historic heart of the Tuscan capital. Set within an architecturally significant building, the hotel creates a striking dialogue between Florence’s artistic heritage and modern, expressive design. Interiors are layered and refined, blending rich materials, sculptural forms and creative details inspired by the city’s legacy of art and craftsmanship. Social spaces act as vibrant meeting points, where gastronomy, music and design come together in true W style. Rooms and suites offer a calmer retreat, combining elegant comfort with thoughtful layouts and views over the city. W Florence delivers a confident lifestyle experience that reinterprets Florentine elegance through a modern, design-led lens.