Hotel Industry Trends 2027: Where Hospitality Is Heading
A global industry outlook on the forces shaping hotels in 2027: sharper positioning, smarter operations, AI-led discovery, wellness as a system, F&B as demand, resilient assets and clearer reasons to book.
- 61 hotels in this guide
- 2027 outlook year
- 7 regions represented in the 2027 dataset
The next hotel cycle will be defined by sharper positioning, smarter operations and stronger reasons to book.
This page combines two things: a global 2027 hospitality industry outlook, and a full dataset-driven lineup of Fresh Hotel Guide hotels currently recorded with a 2027 opening year. The industry analysis is broader than the selected hotel examples. The examples are used as concrete signals from the Fresh Hotel Guide 2027 dataset, while the full 2027 lineup appears below.
Opening schedules can move. Hotels referenced here are currently recorded for 2027 in the dataset; that does not mean every property is already bookable or that timing is guaranteed.
2027 hotel industry outlook at a glance
- AI
- Discovery, direct demand and hotel content become machine-readable
- Ops
- Automation protects margin while service moments become more valuable
- Value
- Clear positioning matters more than generic lifestyle design
Executive take
The hotel industry is moving from expansion to precision
The last hotel cycle was about recovery, rate growth and reopening. The next one is about relevance.
A hotel can no longer rely on brand, location or design alone. It must work harder across discovery, distribution, operations, staffing, asset strategy, wellness, sustainability, food and beverage, local integration and guest trust.
In 2027, the strongest hotels will be easy for people to understand and easy for machines to read. They will be operationally lean without feeling impersonal. They will turn wellness, food, culture or community into real demand drivers. They will treat labor and climate risk as business risks, not side topics. And they will give travellers a clear reason to book direct, return and recommend.
“The next hotel cycle will be defined by sharper positioning, smarter operations and stronger reasons to book.”
1. AI becomes the new front door to hotel demand
AI will not only help hotels write emails, answer questions or summarize reviews. It will increasingly shape how travellers discover, compare and choose hotels.
Search is becoming more conversational. Trip planning is becoming more delegated. Guests will ask AI assistants for the best hotel for a precise mood, budget, loyalty preference, sleep need, restaurant access, family setup, meeting location or wellness goal.
That changes the rules. Hotels need structured data, accurate facts, current images, useful room descriptions, clear policies and distinctive positioning. Generic copy will become invisible. Weak hotel pages, missing data and vague descriptions will become commercial liabilities.
The new distribution question is not only: are we visible on Google? It is: can an AI assistant understand why we are the right answer?
2. The market becomes more polarized
Hospitality is entering a two-speed market.
At the top end, luxury, lifestyle and high-quality resort products continue to show pricing power. Affluent travellers still spend, but they are not buying luxury as decoration. They expect privacy, personalization, wellness, culinary credibility, design, service and access. In the current 2027 dataset, Raffles Lake Como, Four Seasons Hotel Madinah, Six Senses Milan and Anantara Bandar Al Khairan Resort all illustrate different versions of premium positioning.
At the lower and middle end, the pressure is different. Guests are more value-conscious. Operating costs are higher. Alternative accommodation remains competitive. Rate growth is harder to push without a clearer value proposition. This does not mean only luxury wins. It means undifferentiated hotels lose.
3. Labor pressure forces a new operating model
The hotel labor challenge will not be solved by hiring harder. Hotels need to redesign work.
By 2027, the best operators will use automation to remove low-value friction: repetitive guest messaging, manual reporting, scheduling complexity, maintenance alerts, invoice handling, upsell targeting, housekeeping allocation and revenue-management workflows.
But hospitality cannot automate its way out of hospitality. The human difference still matters most at the moments of stress, emotion, arrival, recovery, complaint, celebration and surprise.
The goal is not fewer humans everywhere. The goal is better human attention where it counts. Hotels that use technology only to cut labor will feel cold. Hotels that use technology to protect service quality will win.
4. Wellness moves from amenity to operating system
Wellness is no longer a spa menu. It is becoming a way to design, price and operate hotels.
The next wave is more measurable and more integrated: sleep quality, light, air, acoustics, movement, recovery, nutrition, thermal rituals, longevity, mental reset, family wellness and stress regulation. Six Senses Milan is one currently tracked 2027 example where the hotel record links wellness, craft, seasonal dining, sustainability and urban retreat positioning. Four Seasons Hotel Madinah shows another version: practical wellness and fitness shaped around the rhythm of pilgrimage travel.
The opportunity is not to add a treatment room and call it wellness. The opportunity is to make the whole stay feel better: the room, the bed, the food, the sound, the schedule, the outdoor space and the way the guest leaves.
5. F&B becomes a demand engine, not a hotel department
The old model treated hotel restaurants as a service for guests. The new model treats food and beverage as a reason to visit.
Great restaurants, bars, delis, coffee concepts, rooftops, beach clubs, chef partnerships and local food rituals can make a hotel part of a city's daily life. They diversify revenue. They bring locals into the building. They create social visibility. They make the hotel easier to remember.
The 2027 examples tracked in Fresh Hotel Guide show several versions of this. Six Senses Milan includes a seasonal restaurant, deli, rooftop bar and sky pool. Raffles Lake Como is recorded with dining, bar spaces and a lakeside club. Anantara Bandar Al Khairan Resort is planned with five restaurants and bars, including beachfront and rooftop venues.
6. Mixed-use, conversions and adaptive reuse become the asset playbook
Hotels are becoming part of broader ecosystems.
The most resilient hospitality assets increasingly combine rooms with wellness, food and beverage, retail, event spaces, serviced residences, long-stay products or destination leisure. Mixed-use hospitality spreads risk across several revenue streams and gives guests more reasons to interact with the property.
Conversions and adaptive reuse will matter more, too. New construction will continue, but reuse answers several industry problems at once: high building costs, planning delays, sustainability pressure, speed to market, historic character and investor risk. In the 2027 dataset, Raffles Lake Como transforms a former Grand Hotel Imperiale asset, Relais San Clemente occupies a former Benedictine convent estate, and Cristallo in Cortina d'Ampezzo is tracked as a renovated mountain grand hotel.
7. Climate resilience becomes a board-level hotel issue
Sustainability used to be about reducing harm. Now it is also about protecting asset value.
Hotels are exposed to heat, water stress, storms, floods, wildfire, insurance pressure, energy costs, regulation and shifting destination appeal. These are not abstract ESG issues. They affect operations, capex, valuation, guest comfort and business continuity.
The next stage of hotel sustainability will be more practical and more physical. Can the property stay cool? Can it manage water? Can it withstand extreme weather? Can it control energy costs? Can it prove performance to investors, regulators, corporate clients and guests? In the 2027 dataset, nature-led and waterfront examples such as Anantara Bandar Al Khairan Resort, Raffles Lake Como and Relais San Clemente show why landscape and climate context are no longer background details.
8. Destination strategy becomes more important than hotel strategy
Hotels do not win alone.
They depend on air access, safety, events, local culture, workforce availability, infrastructure, public policy, seasonality, climate, neighborhood quality and destination reputation.
The strongest hotel markets in 2027 will not simply be the places with the most demand. They will be the places that manage demand intelligently: spreading tourism beyond peak seasons, creating reasons to travel outside traditional windows, supporting local communities, managing overtourism and linking hotels with restaurants, events, culture, wellness and nature.
The currently tracked 2027 examples are useful because they point to different destination strategies: Madinah and pilgrimage infrastructure, Oman's quieter coastal development, Hamburg's HafenCity growth district, Guyana's capital and riverfront business travel, and Richmond's Fan District as a neighborhood-led stay.
9. Generic lifestyle is over
Lifestyle hotels became one of the most copied formats in hospitality. By 2027, the weak versions will be obvious.
A lobby with plants, local art, vinyl records and a cocktail bar is no longer enough. Guests can feel when local is only decoration. They can also feel when a hotel is genuinely embedded in a neighborhood, a creative scene, a food culture or a landscape.
The next generation of lifestyle hotels must be more specific: less template, more point of view; less mood board, more cultural intelligence; less Instagrammable, more memorable. Shenandoah Mansions is the clearest 2027 example in the dataset for this idea: a smaller Richmond hotel whose record is built around neighborhood character, atmosphere, restaurant, bar, cafe and retail rather than generic lifestyle language.
10. Value and direct booking depend on trust
Travellers are still spending, but they are more alert to value. That does not always mean cheap. It means the guest must understand what the stay is worth.
For luxury guests, value may mean privacy, time saved, access, recognition, wellness or emotional transformation. For business travellers, it may mean speed, reliability, sleep, location and loyalty benefits. For families, it may mean space, flexibility, safety and convenience. For younger travellers, it may mean design, social energy, authenticity and price transparency.
Hotels will keep talking about direct booking. But guests will not book direct just because a hotel wants them to. They will book direct when the hotel gives them a better reason: clearer room information, better images, flexible conditions, useful packages, loyalty value, direct communication, upgrade confidence, local expertise or a smoother pre-arrival experience.
The OTA battle will not be won only with price. It will be won with clarity, trust and usefulness.
“In 2027, the winning hotel is not necessarily the newest, biggest or most expensive. It is the hotel with the clearest reason to book.”
Selected 2027 hotels that reflect the trend signals
These are selected examples from the Fresh Hotel Guide 2027 dataset, not the basis for the trend analysis. The industry outlook is broader than the selected hotel examples, and the full 2027 lineup appears below.
Six Senses Milan illustrates wellness as an operating system, structured content, premium urban retreat positioning, seasonal F&B and sustainability signals.
Raffles Lake Como illustrates heritage conversion, luxury resort repositioning, lakeside destination strategy, wellness, F&B and a stronger reason to book than room inventory alone.
Relais San Clemente - Emblems Collection illustrates adaptive reuse, rural destination strategy, spa, event space and nature-led resort programming in a historic Umbrian asset.
Four Seasons Hotel Madinah illustrates destination-specific luxury, pilgrimage infrastructure, service clarity, wellness support and brand-distribution relevance.
Anantara Bandar Al Khairan Resort illustrates emerging coastal destination development, resort programming, F&B as demand, landscape-led positioning and climate-context awareness.
Novotel Hamburg HafenCity and Hyatt Place Guyana Georgetown illustrate the operational side of 2027: efficient branded products in urban growth districts, with business travel, meetings, transport and value clarity doing more of the commercial work.
Shenandoah Mansions illustrates the end of generic lifestyle: a smaller neighborhood hotel where atmosphere, food, retail and local identity carry the proposition.
Selected examples currently tracked for 2027
These hotel cards are editorial examples only. They do not define the 2027 trends, and they are not the full 2027 dataset.
Six Senses Milan
Six Senses Milan is planned for Brera, Milan’s artistic quarter, where galleries, historic cafés and the Pinacoteca di Brera give the city a quieter, more studied rhythm just a short walk from the Duomo and the fashion district. The hotel is conceived as an urban retreat with 68 rooms, including 15 suites, shaped by Milanese craft rather than loud display: arabescato marble, antique brass, handmade smoked glass, textured ceilings and mosaic details set the tone. Two suites will include plunge pools, while the wider design looks inward to a calm courtyard. Dining is centred on a seasonal restaurant and deli, with the brand’s Earth Lab adding a practical sustainability focus. A Six Senses Spa, rooftop bar and sky pool complete the address, giving the hotel a composed base for art, design and city wandering.
Raffles Lake Como
Raffles Lake Como is planned as Raffles’ first address in Italy, set on the western shore of Lake Como in Moltrasio, a short drive or boat ride from the city of Como. The project transforms the former Grand Hotel Imperiale, a 1920s Art Nouveau lakeside property, into a polished resort with the measured service and residential refinement associated with the brand. Its position gives the hotel a direct relationship with the water: terraces, gardens and lake-facing spaces are expected to shape the stay as much as the interiors. Accommodation will combine historic structure with contemporary comfort, aimed at travellers who want a quieter base than the larger lake towns without losing access to villas, ferry routes and Como’s old centre. Dining, bar spaces, wellness facilities, pools and a lakeside club are planned as part of the resort, making it a complete Lake Como retreat rather than simply a place to sleep.
Relais San Clemente – Emblems Collection
Set in the Umbrian countryside just outside Perugia, Relais San Clemente – Emblems Collection is scheduled to open in 2027 as a refined estate shaped by history, landscape, and quiet proportion. The property occupies a former 14th-century Benedictine convent arranged around a chapel dating from 1045, with century-old trees and the Tevere River giving the setting a calm, rural edge. Accommodation is planned across elegant rooms, suites, and private villas, with interiors that pair historic stone and cloistered atmosphere with a contemporary, nature-led design. A restaurant and bar will anchor the dining, while the spa, gym, lagoon pool, and event spaces add a full resort dimension. Perugia is close enough for cultural visits, and Assisi, medieval villages, abbeys, and castles make the hotel a well-placed base for exploring Umbria.
Four Seasons Hotel Madinah
Four Seasons Hotel Madinah is a luxury new-build hotel in central Madinah, scheduled to open in early 2027 just steps from Al-Masjid an-Nabawi and close to the Rawdah entrance and Al-Baqi Cemetery. Designed around the rhythm of pilgrimage and reflection, it will offer 246 accommodations, including 36 suites, many with broad views toward the Prophet’s Mosque and Al-Rawdah. Rooms are planned with calm contemporary interiors, built-in mihrabs and ablution vessels, giving private space a clear sense of purpose. Dining will be spread across three restaurants and lounges, with Hijazi, Asian and Western influences. An intimate spa with two treatment rooms, in-room wellness therapies and separate 24-hour fitness centres for men and women add practical comfort. Madinah International Airport and the Haramain High-Speed Railway Station are about 20 minutes away by car.
Anantara Bandar Al Khairan Resort
Anantara Bandar Al Khairan Resort is a planned coastal retreat in Bandar Al Khairan, south-east of Muscat, set between Oman’s tawny mountains and the clear waters of the Gulf of Oman. Scheduled to open in 2027, it brings the Anantara style to a rugged, quieter stretch of coastline about 45 minutes from Muscat International Airport. The accommodation is arranged as rooms, chalets and villas, with selected villas offering private pools and a more secluded garden setting. The mood is contemporary rather than ornate: broad views, natural textures and the sea always close by. Dining is planned across five restaurants and bars, including beachfront and rooftop venues. Facilities include an infinity pool, children’s splash pool, spa, fitness centre, kids’ and teens’ spaces, meeting areas and a private majlis for stargazing, a fitting detail in a place where the night sky feels part of the landscape.
Novotel Hamburg HafenCity
Novotel Hamburg HafenCity is set in the heart of one of Hamburg’s most walkable districts, close to the waterfront, new urban landmarks, shops, and the city’s main sightseeing circuit. The hotel is presented as a contemporary Novotel with 172 rooms, designed for straightforward comfort rather than fuss. On site, guests can expect a restaurant serving local-influenced dishes under the THE FLAVE name, plus the practical basics that matter on a city break: a fitness area, parking, and easy access to public transport. From here, Speicherstadt, the Elbphilharmonie, and the old port atmosphere are all within reach.
Hyatt Place Guyana Georgetown
Overlooking the Demerara River, Hyatt Place Georgetown introduces international style to Guyana’s capital. Sleek rooms feature river or city views, while the rooftop pool and restaurant showcase panoramic sunsets. Guests enjoy flexible meeting spaces, 24 h dining, and local Caribbean cuisine. Located near Stabroek Market and business districts, it’s a modern hub where warm hospitality meets understated sophistication—perfect for business, exploration, or riverside relaxation.
Shenandoah Mansions
Shenandoah Mansions is a six-story hotel in Richmond’s historic Fan District, a neighborhood of leafy streets and old brick townhouses that still carries a bohemian edge. The house leans into a theatrical, gothic-tinged mood—an ode to grande dames, folklore and a hint of the uncanny—without losing the basics of comfort. It offers 73 guest rooms, including four suites, designed for travelers who like their city stay with character. On site you’ll find an elegant restaurant, a bar with a more mysterious after-dark feel, and a daily café for coffee and something small before heading out. An in-house retail shop rounds out the experience with curated goods and souvenirs, making the hotel feel like a small, self-contained corner of the neighborhood.
Full lineup of Fresh Hotel Guide hotels recorded for 2027
This grid is generated from the current Fresh Hotel Guide dataset using the recorded opening year 2027. It includes the full lineup of hotels currently tracked for 2027, including announced openings, major reopenings and renovated properties where 2027 is attached to the record.
Radisson Beach Resort Palm Jumeirah
Radisson Beach Resort Palm Jumeirah sits directly on Palm West Beach, on the trunk of Dubai’s Palm Jumeirah, with the city skyline and Arabian Gulf shaping the view. The resort offers 389 rooms and suites, many with floor-to-ceiling windows and private balconies, in a contemporary style that keeps the focus on light, space and the waterfront setting. Guests have access to a private beach, outdoor pools, a fitness centre and a spa, while the dining line-up covers all-day international meals, terrace dining, poolside refreshments and casual drinks. The hotel is also close to The View at The Palm, Nakheel Mall, Dubai Marina and the restaurants and lounges of the West Beach promenade. Its atmosphere is relaxed and sociable, balancing an easy beach escape with the energy and convenience of modern Dubai.
Hyatt Place London Paddington
Hyatt Place London Paddington sits in a practical, well-connected pocket of west London, a short walk from Paddington Station and within easy reach of Hyde Park, Marylebone and the West End. The hotel is built for travellers who want the city to stay close without feeling on top of them. Rooms are simple and contemporary, with the familiar Hyatt Place balance of work space and rest space, while the on-site dining leans into all-day convenience rather than ceremony. There is a 24/7 fitness centre, grab-and-go options and a small meetings room, making it a fit for business stays, short breaks and early departures alike.
The Webster Times Square, New York
The Webster Times Square is a forthcoming lifestyle hotel in Midtown Manhattan, positioned within easy reach of Times Square, Broadway, Bryant Park, Rockefeller Center and Fifth Avenue. The property is being shaped as a distinctly urban stay, pairing layered, contemporary interiors with a sense of classic New York character. Accommodation will focus on stylish rooms and suites designed for short city breaks, business trips and longer cultural weekends. Social spaces are central to the concept, with Premiere Midtown planned as an all-day coffee and cocktail bar, restaurant and gathering place that shifts naturally from morning drinks to evening conversation. The overall atmosphere is intended to feel connected to the neighborhood rather than sealed off from it: polished, energetic and comfortable, with the city’s theatres, restaurants, shops and late-night pulse close at hand.
Siam Pan Pacific Bangkok
Siam Pan Pacific Bangkok is set in the Pathum Wan district, a part of central Bangkok where shopping, transit, and business addresses overlap in a tight urban grid. According to the brand’s official hotel page, the property is being fully revitalised and is planned to open in 2027 as an 18-storey hotel with 220 rooms and suites. The design points to a polished city hotel rather than a sprawling resort: city views, a Pacific Club Lounge, a specialty restaurant, all-day dining, a ballroom, meeting spaces, and a wellness floor with gym, yoga room, steam, sauna, terrace, and pool. It should suit travellers who want a base with momentum and a strong sense of place.
Radisson BLU Hotel & Residences, Islamabad
Radisson Blu Hotel & Residences, Islamabad is a forthcoming hotel-and-residences project in Mumtaz City, close to Islamabad International Airport and around a 25-minute drive from the city centre. Its planned mix of rooms, suites and apartments is designed for short business stays as well as longer visits, with an Executive Business Lounge and dedicated spaces for meetings, conferences and private functions. The dining line-up is set to include all-day local and international cooking, Italian dishes at Filini, Middle Eastern flavours at Balaustine, plus a lobby bar, coffee shop, pool bar and sports bar. An outdoor pool, fitness facilities, airport shuttle service and on-site parking round out a practical, contemporary base on the airport side of Pakistan’s capital.
Radisson Blu Hotel & Residences, İzmir Bornova
Planned for İzmir’s Bornova district, Radisson Blu Hotel & Residences, İzmir Bornova is positioned on Ankara Street, a busy urban corridor shaped by offices, retail, and everyday city movement. The project combines hotel accommodation with residences, aiming to suit both short business stays and longer visits to the Aegean city. The nearby metro provides a practical link to shopping areas, dining districts, and cultural stops across İzmir. Facilities announced for the property include meeting venues, a restaurant and terrace with city and mountain outlooks, a lobby bar, fitness facilities, spa treatment rooms, a Turkish bath, and indoor and outdoor swimming options. Parking, EV charging, and pet-friendly services add useful detail for guests travelling by road. The overall proposition is an urban base with the polished, service-led character associated with Radisson Blu.
Relais San Clemente – Emblems Collection
Set in the Umbrian countryside just outside Perugia, Relais San Clemente – Emblems Collection is scheduled to open in 2027 as a refined estate shaped by history, landscape, and quiet proportion. The property occupies a former 14th-century Benedictine convent arranged around a chapel dating from 1045, with century-old trees and the Tevere River giving the setting a calm, rural edge. Accommodation is planned across elegant rooms, suites, and private villas, with interiors that pair historic stone and cloistered atmosphere with a contemporary, nature-led design. A restaurant and bar will anchor the dining, while the spa, gym, lagoon pool, and event spaces add a full resort dimension. Perugia is close enough for cultural visits, and Assisi, medieval villages, abbeys, and castles make the hotel a well-placed base for exploring Umbria.
Bauer Hotel
Bauer Hotel sits in Venice’s San Marco district, between the Grand Canal and the ceremonial pull of Piazza San Marco, a location made for arrivals by water and slow walks through the city’s most theatrical quarter. Founded in 1880 and now being renewed as Rosewood Hotel Bauer, it pairs a historic Venetian palazzo with a full contemporary restoration that keeps the building’s architectural weight in view. The planned accommodation favours suites and refined residential detail rather than spectacle, with views oriented toward the canal, rooftops and St Mark’s Basin. Dining is set to include a ground-floor restaurant and wine bar, a Venetian restaurant, and a rooftop bar with an altana terrace. A rooftop garden, wellness area and outdoor pool add rare open-air space in the dense fabric of central Venice.
Hyatt House Bangkok Asoke
Hyatt House Bangkok Asoke is a pre-opening Hyatt House property in central Bangkok, identified by Hyatt as part of its Hyatt House pipeline in Thailand. Hyatt House is an extended-stay brand built around apartment-style accommodation, with a residential feel, practical work and living areas, and the kind of daily conveniences that make longer stays easier to live with. The Asoke area gives the hotel a city-centre setting with access to business districts, shopping, and transit corridors that matter for both short visits and longer assignments. As a Hyatt-branded hotel, it sits within the World of Hyatt ecosystem, which connects the property to Hyatt’s global loyalty programme.
Four Seasons Hotel des Bergues Geneva
Four Seasons Hotel des Bergues Geneva occupies a historic lakeside address in the centre of Geneva, close to the Old Town, the banking district and the main railway station. The hotel combines the character of the original Hotel des Bergues, established in 1834, with the polished residential feel associated with Four Seasons. Its 115 accommodations comprise guest rooms and suites, many with views toward Lake Geneva, the Jet d’Eau or the surrounding city. Dining includes Il Lago, a Northern Italian restaurant with one Michelin star, and Izumi, a rooftop restaurant shaped by Japanese and South American influences. Spa Mont Blanc adds treatment rooms, a hammam, steam room, fitness facilities and indoor pools. The atmosphere is discreet and central, suited to travellers who want Geneva’s lakefront, restaurants and historic streets within easy walking distance.
Hyatt Place Guyana Georgetown
Overlooking the Demerara River, Hyatt Place Georgetown introduces international style to Guyana’s capital. Sleek rooms feature river or city views, while the rooftop pool and restaurant showcase panoramic sunsets. Guests enjoy flexible meeting spaces, 24 h dining, and local Caribbean cuisine. Located near Stabroek Market and business districts, it’s a modern hub where warm hospitality meets understated sophistication—perfect for business, exploration, or riverside relaxation.
Bongolf Hotel
BonGolf Hotel is being redeveloped as part of a large golf and wellness resort in Mont-roig del Camp, on Catalonia’s Costa Daurada. The setting combines Mediterranean landscapes, nearby beaches, wooded hills and an 18-hole course originally designed by Robert Trent Jones Jr. The hotel project is planned as a five-star luxury property with 136 renovated rooms, alongside 24 branded residences intended for longer stays with hotel services. The wider scheme includes a renewed golf course, sports facilities and sustainability measures such as regenerated water for irrigation and on-site solar power. BonGolf is best understood as a resort in transition rather than an established hotel: its identity is tied to the revival of the former Bonmont development, with a quieter, open-air atmosphere shaped by golf, landscape and the gradual return of hospitality to the site.
Hotel Marjan
Hotel Marjan is being rebuilt on Split’s western waterfront, returning a familiar landmark to the city in a substantially renewed form. The project retains the building’s recognisable modernist silhouette while introducing a contemporary five-star hospitality concept with 285 rooms and suites. A planted atrium is planned as the social heart of the ground floor, connecting the lobby with two restaurants, while the upper section is designed to include a fine-dining restaurant with a covered terrace and views across Split. Rooms in the lower levels are planned with terraces or balconies, while tower accommodation will use glazed loggias to bring the waterfront setting indoors. Wellness facilities, public areas and dining venues are intended to serve both hotel guests and the wider city. The hotel is expected to welcome its first guests in 2027.
Palazzo Sozzini Malavolti - Emblems Collection
In the historic centre of Siena, close to Piazza del Campo, Palazzo Sozzini Malavolti - Emblems Collection brings a discreet luxury-hotel address into a 15th-century noble residence. Scheduled to open in 2027, the property is rooted in the city’s UNESCO-listed fabric, with medieval lanes, workshops and major monuments immediately around it. Inside, original frescoes by Luigi Ademollo, wood and terrazzo floors, and carefully restored rooms give the palazzo a cultivated, lived-in character rather than a polished museum feel. Accommodation is planned across 38 rooms, including 15 suites, with an emphasis on heritage details and calm proportions. A restaurant and bar add a local point of arrival after a day in the city, while the spa, gym, wine temple and historic gardens broaden the stay beyond sightseeing, with views and quiet corners opening toward the Tuscan hills.
Novotel Hamburg HafenCity
Novotel Hamburg HafenCity is set in the heart of one of Hamburg’s most walkable districts, close to the waterfront, new urban landmarks, shops, and the city’s main sightseeing circuit. The hotel is presented as a contemporary Novotel with 172 rooms, designed for straightforward comfort rather than fuss. On site, guests can expect a restaurant serving local-influenced dishes under the THE FLAVE name, plus the practical basics that matter on a city break: a fitness area, parking, and easy access to public transport. From here, Speicherstadt, the Elbphilharmonie, and the old port atmosphere are all within reach.
Hyatt Regency Lagos Ikeja
Set in Ikeja’s quieter GRA district and only minutes from Murtala Muhammed International Airport, Hyatt Regency Lagos Ikeja is a polished city hotel built for the practical rhythms of Lagos travel. The property offers 142 rooms and suites, including a range of larger suites with separate living areas, plus Regency Club access in selected categories. Dining leans international, with a rooftop lounge and all-day options, while the hotel also provides a spa, pool, fitness centre and a broad meetings floor with a sizeable ballroom. It feels businesslike without being stiff, with enough breathing room to work, sleep and reset between Lagos appointments or a longer stay in the city.
Wink Hanoi Westlake, part of Unscripted by Hyatt
Wink Hanoi Westlake is planned for Hanoi’s Tay Ho district, on the edge of West Lake and close to some of the capital’s most atmospheric lakeside streets, cafés and cultural sights. The hotel is designed as a contemporary, tech-enabled base rather than a formal luxury retreat, with 406 rooms and suites, intuitive in-room controls and Wink’s flexible STAY24 concept, allowing guests to keep the same check-in and check-out time. Shared spaces are built for practical city living: a 24-hour Wink Bar and restaurant, grab-and-go provisions, coworking areas, laundry facilities and meeting rooms. A pool, fitness centre and digital check-in add convenience, while the setting brings Hanoi’s restless energy close to the water. As part of Unscripted by Hyatt, the property combines Wink’s distinctly Vietnamese design language with access to Hyatt’s World of Hyatt programme.
Augustine Hotel, Prague
Augustine Hotel, Prague occupies part of a working 13th-century Augustinian monastery in Malá Strana, beneath Prague Castle and within an easy walk of Charles Bridge. Its 101 rooms and suites are arranged across historic buildings, where vaulted ceilings, frescoes, stone arches and restrained contemporary detailing preserve the atmosphere of the former monastic complex without turning the experience into a museum stay. The hotel’s character is quiet and inward-looking, with gardens and terraces offering a welcome pause from the city’s busy streets. Dining centres on Augustine Restaurant, which places modern interpretations of local and European flavours in a former monastery setting, while The Refectory Bar serves drinks and the property’s St. Thomas beer. A spa, fitness facilities, event spaces and access to selected church and library tours add substance beyond the rooms. It is a distinctive base for exploring Prague on foot, with history always close at hand.
Niro Swissôtel Project
Swissôtel Bucharest is an upcoming Accor opening in the northern business district, near Romexpo and the Expoziției corridor. Designed as a tall urban hotel with 224 rooms and suites across 27 floors, it is built for travellers who want a clean, contemporary base rather than a grand old-lady lobby. The plan includes a rooftop restaurant, bar and lounge with city views, plus a 22nd-floor pool, spa, and fitness facilities. It sits comfortably in Accor’s Swissôtel universe: polished, precise, and geared toward guests who like their comfort with a practical edge and a sense of place.
The Greenleigh
The Greenleigh is a planned 299-room hotel in Houston’s River Oaks area, positioned between the Galleria and Upper Kirby in a part of the city where business energy, polished retail and leafy residential streets overlap. Conceived as an urban sanctuary, the property pairs a contemporary hospitality setting with gardens, native planting and interiors designed to feel warm rather than formal. Accommodation will include guestrooms and suites, while the public spaces are set to include the dLeña restaurant, The Trade Room lobby lounge, the Highgrass rooftop venue and the Greenleigh Swim Club. Additional features include a fitness centre, in-room dining, complimentary morning coffee and a house vehicle for short local trips. As an Autograph Collection hotel, it is intended to retain a distinct Houston personality while participating in Marriott Bonvoy. The official hotel site currently lists opening for spring 2027.
AZZ Sevilla Hacienda La Boticaria
AZZ Sevilla Hacienda La Boticaria is a planned hotel reopening in Alcalá de Guadaíra, in the province of Seville, with the property marketed as a countryside venue close to the Andalusian capital. Set within a substantial historic estate, the project is intended to restore Hacienda La Boticaria as a hospitality and events destination, with accommodation, wellness facilities, swimming-pool areas and spaces for conventions, weddings and other large gatherings. The hotel is expected to offer 133 rooms, although some earlier trade material lists a slightly different total. Its setting is suited to travellers who want access to Seville while staying outside the city centre, as well as groups seeking a distinctive venue with generous grounds and event infrastructure. The reopening is currently associated with AZZ Hoteles and is scheduled for 2027.
gambino hotel GOETHE26
gambino hotel GOETHE26 is a planned 69-room economy boutique hotel in Munich’s Ludwigsvorstadt, positioned on Goethestraße within easy walking distance of the Hauptbahnhof and close to Theresienwiese. The location puts travellers near the city’s main rail connections, Oktoberfest grounds, Karlsplatz-Stachus and the historic centre, making the property suited to short urban breaks, business trips and event-led stays. The hotel is being created through the renovation of an existing building and follows the gambino hotels approach: compact, functional rooms, contemporary interiors and a practical service concept centred on an efficient overnight stay. Public information points to a streamlined property with a welcoming lobby atmosphere rather than an extensive resort-style offer. Its appeal is straightforward and urban, with Munich’s transport network, restaurants, cultural venues and neighbourhood streets doing much of the work beyond the front door. Opening information has changed during development, so the exact launch date should be checked before publication.
Baccarat Hotel & Residences Dubai
Set on Burj Khalifa Boulevard in Downtown Dubai, Baccarat Hotel & Residences Dubai pairs a forthcoming luxury hotel with two crystalline-inspired residential towers, placing you minutes from the Burj Khalifa, Dubai Mall and Dubai Opera. The project blends French Baccarat aesthetics with the pace of the city, with a dedicated hotel component alongside branded homes in two collections: Le Rouge (49 fully furnished residences from two- to four-bedroom layouts plus five-bedroom duplex penthouses) and Le Noir (42 three- and four-bedroom residences). Shared facilities are positioned as a full resort-style stack: Grand and Petit Salons for lounging, a signature bar, specialty restaurants, curated retail, and meeting rooms for business stays. Wellness is built around a spa, a fitness and yoga studio, a children’s play area, and two pools—a temperature-controlled Sanctuary Pool and an Infinity Pool aimed at skyline views. DXB is listed at about 15 minutes by car, with Dubai Marina around 21 minutes away.
Adorn Tirana - Handwritten Collection
Adorn Tirana - Handwritten Collection sits in Tirana’s Blloku district, close to Selman Stërmasi Stadium and within walking reach of the city’s better-known café-and-nightlife strip. It is a small urban hotel, planned with 25 rooms in standard and superior categories, plus the practical basics that matter for a short city stay: restaurant, bar, breakfast, meeting space, Wi-Fi, room service, parking, and a shuttle. The overall feel is compact and functional rather than formal, with a scale that suits travellers who want a base for work, dinner, and wandering the neighbourhood on foot. The property is listed by Accor as a 4-star hotel with opening in Q2 2027, which suggests an entry point into Tirana that is contemporary, local in feel, and refreshingly unspectacular in the best possible way.
Cambridge House, Auberge Collection
In Mayfair, close to Green Park and the West End’s galleries, tailors and theatres, Cambridge House, Auberge Collection brings a historic London mansion back into hotel life. The Grade I-listed Georgian house, once the In and Out military club, is being reshaped as a polished city retreat with rooms and suites that are expected to balance Palladian bones, tailored interiors and contemporary comfort. Its mood is formal without feeling frozen: carved stone, grand salons and a sense of old London ceremony, softened by Auberge’s resort-style service. Dining is planned around Major’s Grill, with additional salons for all-day eating and afternoon tea, intimate bars and a fumoir. Wellness is a major part of the project, with a destination spa, swimming pool, bath house, treatment rooms, gyms and studios. The setting is ideal for travellers who want Mayfair’s composure, Hyde Park nearby and central London within easy reach.
Four Seasons Hotel Madinah
Four Seasons Hotel Madinah is a luxury new-build hotel in central Madinah, scheduled to open in early 2027 just steps from Al-Masjid an-Nabawi and close to the Rawdah entrance and Al-Baqi Cemetery. Designed around the rhythm of pilgrimage and reflection, it will offer 246 accommodations, including 36 suites, many with broad views toward the Prophet’s Mosque and Al-Rawdah. Rooms are planned with calm contemporary interiors, built-in mihrabs and ablution vessels, giving private space a clear sense of purpose. Dining will be spread across three restaurants and lounges, with Hijazi, Asian and Western influences. An intimate spa with two treatment rooms, in-room wellness therapies and separate 24-hour fitness centres for men and women add practical comfort. Madinah International Airport and the Haramain High-Speed Railway Station are about 20 minutes away by car.
Hyatt Centric Querétaro
Hyatt Centric Querétaro is a full-service lifestyle hotel in Santiago de Querétaro, positioned for easy access to the city’s Historic Center, baroque landmarks and lively public squares. The property pairs colonial touches with a modern, urban feel: 102 rooms and suites, a rooftop pool, a fitness center, meeting and ballroom space, and three dining venues that range from a terrace restaurant to a speakeasy-style bar. The atmosphere is polished but not stiff, with a clear sense of place and a layout built for travelers who want to step out into the city and return to a calm, contemporary base.
Hyatt Centric Winnipeg Downtown
Hyatt Centric Winnipeg Downtown is set in the centre of downtown, close to the convention centre, provincial government buildings, The Forks, and the city’s main cultural stops. The hotel is built as an adaptive-reuse project, which gives it a little more texture than a typical new-build box: local artwork, textiles, and design details shape the public spaces, including a dramatic atrium. Guest accommodation is described as 140 smartly appointed rooms and suites, with a restaurant, lounge, coffee shop, spa, and fitness centre rounding out the stay. It reads as a practical base for travellers who want to move between meetings, museums, and riverside walks without losing the thread of the city.
Hyatt House Frankfurt Goetheplatz
Hyatt House Frankfurt Goetheplatz sits in the middle of Frankfurt’s city centre, close to the business district, shopping streets and the old-town core. It is an extended-stay hotel with a residential feel rather than a formal full-service mood: spacious rooms, studios and suites, many with kitchenettes, a separate seating area and city views. The atmosphere is practical and modern, built for guests who want a bit more room to breathe on a work trip or a longer stopover. Breakfast and bar service are centred around the lobby level, while a fitness centre, business services and pet-friendly policies round out the stay. The result is a clean, urban base that feels geared to routine as much as arrival.
Kaani Haven Beach
Kaani Haven Beach brings Kaani’s local-island formula to Ukulhas, on the sandy edge of one of the Maldives’ better-known inhabited islands. The property is positioned as a flagship new-build with a sizeable room count, balcony-led accommodation, and a strong focus on beach-and-sea views. Public material highlights a rooftop infinity pool, multiple dining spaces including a beach café and seafood restaurant, plus a spa, gym, kids’ club, and concierge-led activities. The overall feel is modern and purposeful rather than overdone, aimed at travellers who want an easy island stay with resort-style facilities and straightforward access to the water, snorkeling, and village life.
Moxy Aarhus
Moxy Aarhus brings Marriott’s Moxy concept to the heart of Aarhus, set on Kalkværksvej in the city’s Sydhavn area with easy access to the downtown core, Bruuns Galleri, Aarhus Street Food, and the cultural pull of ARoS and the surrounding creative quarter. The hotel is built around compact, practical rooms with a playful edge: 18-square-metre spaces, big TVs with Chromecast, fast Wi-Fi, air conditioning, and the kind of uncluttered layout that keeps the focus on sleeping well and getting back out into the city. Downstairs, Bar Moxy doubles as check-in and social hub, while breakfast, grab-and-go bites, and a small gym round out the stay.
Waldorf Astoria London - Admiralty Arch
Waldorf Astoria London – Admiralty Arch is set within one of London’s most recognisable ceremonial landmarks, at the end of The Mall opposite Buckingham Palace. Opening in 2027, the hotel will combine the building’s Grade I-listed heritage with a quieter, residential approach to contemporary luxury. Its 114 rooms, suites and residences are planned with historic references, individual character and a sense of privacy behind the monumental exterior. Dining will be a central part of the experience, with Café Boulud offering all-day French brasserie-style cooking and Coreus by Clare Smyth focusing on seasonal British produce inspired by the country’s coastline. Several bars, including Whisky & Seaweed and The Admiral’s Mess, add more informal places to settle in. A Waldorf Astoria Spa with treatment rooms, sauna, steam room and hydrotherapy pool will complete the offering, alongside meeting rooms and a grand ballroom for major occasions.
Radisson Blu Grand Mountain Resort Brasov
Radisson Blu Grand Mountain Resort Brasov is a forthcoming mountain retreat in Cristian, near Brașov, set between the forests and wide Carpathian views of southern Transylvania. The planned resort combines hotel rooms with Scandinavian-style chalet villas, giving the place a more residential feel than a conventional ski hotel. Its year-round setting places guests within easy reach of hiking, mountain biking and winter sports around Poiana Brașov, while Brașov’s medieval centre, Râșnov Citadel and Bran Castle make worthwhile day trips. Facilities are planned to include a spa and wellness area with an indoor pool, hot tubs, sauna and fitness space, plus a restaurant with a terrace, bar and cigar lounge. It is designed as a calm base for travellers who want mountain air and access to the region’s more atmospheric corners.
Shanti-Som Wellbeing Retreat Algarve
Shanti-Som Wellbeing Retreat Algarve is a small-scale wellness property set above Moncarapacho in Portugal’s eastern Algarve, around 25 minutes from Faro Airport and close to the Ria Formosa landscape. Opening in February 2027, the retreat will occupy a restored 19th-century farmhouse with 22 rooms designed for quiet, restorative stays. Its programme combines yoga, Pilates, meditation, relaxation, detox, strength and fitness, and burnout recovery, with activities adapted to individual goals. Guests can expect daily movement sessions, spa treatments, nourishing cuisine, wellness consultations, and time outdoors in the surrounding countryside. The atmosphere is deliberately unhurried and intimate, with communal spaces that encourage connection without turning the retreat into a busy resort. Nearby beaches, islands, villages and local food provide a natural counterpoint to days centred on rest, movement and recovery.
Fairmont Dalian
Set within a striking heritage building on Dalian’s waterfront, Fairmont Dalian introduces a refreshed era of luxury amid the city’s vibrant port and scenic coastline. With a dramatic foyer, elegant ballroom for weddings and events, and the exclusive Fairmont Gold lounge experience, the hotel invites both leisure and business travellers to immerse themselves in refined comfort. Signature restaurants draw from regional seafood and international cuisine, while wellness amenities including an indoor pool and fitness centre support guests’ rest and renewal. Located minutes from the city’s landmarks and transit links, the hotel blends architectural charm with modern hospitality standards — a distinctive gateway to Northeast China’s coastal lifestyle. (Based on official announcements)
Hotel Raphaël
Hotel Raphaël is a classic Paris address in the 16th arrondissement, close to the Arc de Triomphe, the Champs-Élysées, and the steady traffic of well-dressed people who seem to have somewhere better to be. The hotel mixes old-world detail with a polished, lived-in feel: carved wood, period furniture, formal public rooms, and a rooftop that opens wide to the city. Its 83 rooms and suites are arranged in a traditional style, with some offering terraces or direct views toward the Eiffel Tower and the Arc de Triomphe. Dining is French and refined, the bar is quietly atmospheric, and the overall mood is discreet rather than theatrical.
Avani Kota Kinabalu Hotel
Avani Kota Kinabalu Hotel is a forthcoming city hotel in Sabah’s capital, positioned for travellers who want downtown access without losing sight of the sea, the hills, and the daily rhythm of Malaysian Borneo. The official material points to a 2027 opening, with 378 rooms, a rooftop bar and cigar lounge, an infinity pool, a gym, and meeting and banquet space. The location is geared toward both business and leisure, about 20 minutes from Kota Kinabalu International Airport. The tone of the place is modern and practical, with the kind of upbeat, design-led polish that Avani uses across its wider portfolio.
The Oberoi Sukoonvilas, Wadi Safar
Set in the Wadi Safar development near Diriyah, The Oberoi Sukoonvilas is planned as a secluded villa resort shaped by the desert landscape rather than imposed on it. The official description points to Najdi-inspired architecture, muted interiors and a design language that follows the contours of the wadi, with privacy and wellness at the centre of the experience. It belongs to The Oberoi Group’s luxury portfolio and is listed as an upcoming opening. For travellers, that means a property to watch for quiet, low-rise accommodation, a sense of space, and the kind of restrained service style the Oberoi name is known for.
The Sebel Parramatta
The Sebel Parramatta is an apartment-style stay in the centre of Western Sydney, set up for guests who want space, not just a bed. The hotel is due to open in 2027 with 51 contemporary rooms and apartments, including studios plus one- and two-bedroom layouts. Its location puts Parramatta’s transport, shopping and dining within easy reach, while CommBank Stadium and the wider CBD sit close by. The atmosphere is modern and practical rather than flashy, with the kind of layout that works for short business trips, match weekends and longer stays where a kitchenette, extra room and a calmer pace make a real difference.
Home2 Suites by Hilton Camarillo
Home2 Suites by Hilton Camarillo sits on Ventura Boulevard in Camarillo, close to the 101 and well placed for the outlet malls, the local beaches, and the stretch between Los Angeles and Santa Barbara. The hotel is built for longer stays, with studio-style suites, in-room kitchenettes, free breakfast, Wi‑Fi, parking, a fitness center, an outdoor pool, and pet-friendly policies. It feels practical rather than fussy, the kind of place where the lobby beverage station, breakfast area, and outdoor firepit are part of the rhythm of the stay rather than decorative extras.
Radisson Blu Hotel, Galadari Colombo
Radisson Blu Hotel, Galadari Colombo occupies a central Colombo position beside the Indian Ocean, within easy reach of Galle Face, the Fort district and the city’s major commercial and cultural landmarks. The refreshed hotel combines deluxe city- and sea-view rooms with executive accommodation, one- and two-bedroom suites, connecting family options and a presidential suite. Days can move between the outdoor pool, fitness centre and spa, which includes treatment rooms, sauna and steam facilities. Dining is varied rather than monolithic, spanning all-day service, Indian and Lebanese specialities, a lobby bar and café, and a pool bar. With substantial event space and an executive lounge, the property suits business stays, city breaks and travellers looking for a practical base with the ocean always close by.
Radisson Chongqing South Hot Spring
Radisson Chongqing South Hot Spring is set in Chongqing’s Nanquan hot-spring resort area, around 18 kilometres from the city centre and within easy walking distance of South Hot Spring Park. It is a useful choice for travellers who want a quieter base without losing access to the city’s roads, business districts and riverfront sights. The 89 rooms and suites follow a contemporary Chinese design approach and include balconies, complimentary minibars, coffee and tea facilities, Wi-Fi and private hot-spring tubs. Larger suite accommodation adds a separate living room and kitchenette, while selected rooms face the courtyard or gardens. Three on-site restaurants and 24-hour room service cover the practical side of a stay, while meeting facilities, a business centre and access to the neighbouring South Hot Spring Club fitness centre make the hotel equally suited to short breaks, small events and work trips.
Zurich Marriott Hotel
Set beside the Limmat River in central Zurich, the Zurich Marriott Hotel offers a practical base for exploring the city on foot. The main railway station is a short walk away, while the Old Town, Bahnhofstrasse and the National Museum are close by. Its 266 rooms and suites are being renewed in phases, with views extending across the city, river, lake and, from selected accommodation, the Alps. Dining covers Swiss traditions at eCHo and Thai dishes at White Elephant, while Lenox Bar brings a New York-influenced setting for cocktails, whisky and cigars. Guests also have access to a fitness centre, sauna on request, 24-hour room service, meeting facilities and the M Club Lounge for eligible stays. The atmosphere is polished and business-minded, but the riverside position keeps the hotel connected to Zurich’s everyday urban rhythm.
The Knox Hotel and Residences
The Knox, Auberge Collection, is a forthcoming urban hotel in Dallas’s Knox Street neighborhood, positioned beside the Katy Trail and close to the boutiques, restaurants, and social life of one of the city’s most walkable districts. The 140-room property will combine residentially styled guest rooms and suites with a collection of private residences, giving the project the feel of a polished city retreat rather than a conventional tower hotel. Dining is central to the experience, with several restaurants and drinking venues planned alongside outdoor lounges and a pool garden with skyline views. Guests will also have access to a wellbeing destination, fitness facilities, event spaces, and the neighborhood itself, where leafy streets and a mix of historic and contemporary architecture provide an easy backdrop for exploring Dallas. Designed by Martin Brudnizki Design Studio, the hotel is scheduled to welcome guests in January 2027.
NH Collection Sydney
Planned for the edge of Sydney’s CBD, NH Collection Sydney will place guests within easy reach of Hyde Park, Surry Hills, Central Station and the city’s business and cultural districts. The 254-room hotel is being developed as a contemporary urban base, with rooms and suites designed for both leisure and business stays. Its facilities are planned to include flexible event spaces, a fitness centre with infrared saunas, four restaurant and bar concepts, and a rooftop bar intended to bring a broader view of the city into the evening. The atmosphere should be polished but connected to Sydney’s energetic inner-city rhythm, with the surrounding streets offering quick access to cafés, restaurants, transport links and the everyday movement of the CBD. The property is scheduled to open in early 2027.
The WestDill Mayfair Hotel London, Colbert Collection
The WestDill Mayfair Hotel London, Colbert Collection is planned as an intimate five-star address at 63–65 Piccadilly, on the corner of Albemarle Street in the heart of Mayfair. Set within a restored former NatWest bank and office building, the hotel will retain the character of a Grade II-listed landmark while introducing a contemporary hospitality setting shaped around local culture, conversation and food. Its 50 rooms and suites are arranged across six floors, with Green Park, Burlington Arcade, the Royal Academy of Arts and the West End all within easy reach. Dining will centre on the Albemarle Dining Room, alongside Elvira Hall, a bar and social space occupying the former banking hall. The atmosphere is intended to feel polished but connected to the pace and personality of central London, with concierge service, room service and complimentary Wi-Fi among the confirmed facilities.
Hotel AMANO München
Hotel AMANO München brings the group’s urban design language to Stachus, one of the city’s busiest and most connected central districts. Set just beyond the historic centre, the hotel is positioned for easy access to Munich’s shopping streets, restaurants, cultural venues and nightlife. Its 277 rooms are planned in a range of compact and more spacious categories, with clean lines, warm materials and practical details suited to short city breaks or longer urban stays. The hotel’s social heart will be its light-filled lobby lounge, restaurant spaces and rooftop bar, where the city skyline provides the backdrop for evening drinks and music. Conference and event areas add a flexible business dimension, while digital check-in and check-out reflect the property’s contemporary, streamlined character. The overall mood is lively but composed: a design-led city hotel made for travellers who prefer to stay close to the action rather than observe Munich from a distance.
Anantara Bandar Al Khairan Resort
Anantara Bandar Al Khairan Resort is a planned coastal retreat in Bandar Al Khairan, south-east of Muscat, set between Oman’s tawny mountains and the clear waters of the Gulf of Oman. Scheduled to open in 2027, it brings the Anantara style to a rugged, quieter stretch of coastline about 45 minutes from Muscat International Airport. The accommodation is arranged as rooms, chalets and villas, with selected villas offering private pools and a more secluded garden setting. The mood is contemporary rather than ornate: broad views, natural textures and the sea always close by. Dining is planned across five restaurants and bars, including beachfront and rooftop venues. Facilities include an infinity pool, children’s splash pool, spa, fitness centre, kids’ and teens’ spaces, meeting areas and a private majlis for stargazing, a fitting detail in a place where the night sky feels part of the landscape.
Raffles Lake Como
Raffles Lake Como is planned as Raffles’ first address in Italy, set on the western shore of Lake Como in Moltrasio, a short drive or boat ride from the city of Como. The project transforms the former Grand Hotel Imperiale, a 1920s Art Nouveau lakeside property, into a polished resort with the measured service and residential refinement associated with the brand. Its position gives the hotel a direct relationship with the water: terraces, gardens and lake-facing spaces are expected to shape the stay as much as the interiors. Accommodation will combine historic structure with contemporary comfort, aimed at travellers who want a quieter base than the larger lake towns without losing access to villas, ferry routes and Como’s old centre. Dining, bar spaces, wellness facilities, pools and a lakeside club are planned as part of the resort, making it a complete Lake Como retreat rather than simply a place to sleep.
Cristallo, a Luxury Collection Resort & Spa, Cortina d'Ampezzo
Set above Cortina d’Ampezzo in the Dolomites, Cristallo is a historic mountain grand hotel long associated with the town’s classic ski-and-summer scene. The property is currently closed for works as part of a major renovation; once completed, it is expected to welcome guests under the Mandarin Oriental brand. Traditionally, stays here have centred on Alpine views, a resort layout with generous public rooms, and an emphasis on wellness alongside outdoor access, from slopes in winter to hiking and cycling when the snow clears. On reopening, travellers can reasonably expect upgraded accommodation with contemporary comforts, refreshed spa facilities, and dining that balances Italian flavours with an international resort approach, all in a setting that remains rooted in Cortina’s belle époque identity.
Six Senses Milan
Six Senses Milan is planned for Brera, Milan’s artistic quarter, where galleries, historic cafés and the Pinacoteca di Brera give the city a quieter, more studied rhythm just a short walk from the Duomo and the fashion district. The hotel is conceived as an urban retreat with 68 rooms, including 15 suites, shaped by Milanese craft rather than loud display: arabescato marble, antique brass, handmade smoked glass, textured ceilings and mosaic details set the tone. Two suites will include plunge pools, while the wider design looks inward to a calm courtyard. Dining is centred on a seasonal restaurant and deli, with the brand’s Earth Lab adding a practical sustainability focus. A Six Senses Spa, rooftop bar and sky pool complete the address, giving the hotel a composed base for art, design and city wandering.
Shenandoah Mansions
Shenandoah Mansions is a six-story hotel in Richmond’s historic Fan District, a neighborhood of leafy streets and old brick townhouses that still carries a bohemian edge. The house leans into a theatrical, gothic-tinged mood—an ode to grande dames, folklore and a hint of the uncanny—without losing the basics of comfort. It offers 73 guest rooms, including four suites, designed for travelers who like their city stay with character. On site you’ll find an elegant restaurant, a bar with a more mysterious after-dark feel, and a daily café for coffee and something small before heading out. An in-house retail shop rounds out the experience with curated goods and souvenirs, making the hotel feel like a small, self-contained corner of the neighborhood.
Four Seasons Private Residences
Set on Caye Chapel in Belize, this Four Seasons residential project is planned as a private island community rather than a conventional hotel stay. The setting is all turquoise water, long white-sand shoreline and low-key seclusion, with residences arranged around a broader island development that also includes golf, marina access and outdoor recreation. The concept leans on Four Seasons service and property management, while the homes themselves are designed for ownership, privacy and long stays. It is the kind of place built for people who want resort infrastructure without giving up the feeling of living on their own island.
Palazzo Castelluccio
Palazzo Castelluccio stands in the historic centre of Noto, where the limestone streets glow at dusk and the Baroque façades feel almost cinematic. Housed in an 18th-century noble residence built for the Di Lorenzo del Castelluccio family, it is being restored as a Rocco Forte hotel with the scale of a palazzo rather than a standard city property. The project is set to include 31 rooms and suites, along with restaurants, a bar and a spa, all arranged to preserve the building’s sense of ceremony and calm. From here, Noto’s cathedral, palaces, cafés and pastry shops are an easy walk away, while Vendicari, Syracuse, Modica and Ragusa make natural day trips for travellers who want history, landscape and good Sicilian food in the same itinerary.
Ritz-Carlton Bellagio
Set on the shores of Lake Como in Bellagio, this forthcoming Ritz-Carlton will bring Marriott’s classic luxury format to one of Italy’s most storied resort landscapes. The project is being created through the conversion and renewal of the former Grande Bretagne hotel, with arrival now planned for 2027. The published plan calls for 105 keys in total, made up of 59 rooms and 46 suites, including two Ritz-Carlton suites. Expect a lakeside setting, formal gardens, a spa with an indoor pool, restaurants ranging from relaxed to refined, and meeting spaces designed for events. The atmosphere should lean toward polished grand-hotel calm rather than flash.
Saij Mountain Lodge
Saij Mountain Lodge by Mantis is an upcoming mountain retreat in Ras Al-Khaimah, set in Wadi Sheha and shaped around the landscape rather than imposed on it. Accor describes it as a 70-lodge project due to open in 2027, with design rooted in local materials and experiences built around the outdoors, conservation, and community. The tone is quiet and grounded: guided hikes, bee keeping, and farm-to-table dining are meant to connect guests to the mountain ecosystem. It reads as a place for travellers who prefer air, texture, and space to polished spectacle.
Pan Pacific Serviced Suites Bangkok
Pan Pacific Serviced Suites Bangkok is an upcoming serviced-suites property in Thonglor, one of Bangkok’s more polished, food-forward neighbourhoods. Scheduled to open in 2027, it is planned as a 34-storey residence-style tower with 191 suites, aimed at longer stays and travellers who want more room to breathe than a standard hotel room allows. The project includes leisure and social spaces on level 14, with a pool, restaurants and a bar, fitness facilities, a wet spa, a residents’ lounge and outdoor gardens. Its location puts cafés, roasteries, rooftop bars, shopping and the BTS within easy reach.
Aman Dubai
Planned for Dubai’s Jumeirah 2, Aman Dubai is conceived as a coastal urban retreat combining an all-suite Aman hotel, a private club and a limited collection of Aman Residences. The destination will occupy a landscaped nine-acre peninsula with a private stretch of white-sand beach, views across the Arabian Gulf and sightlines toward Dubai’s skyline. Its design is intended to bring Aman’s quiet, residential sense of space into a distinctly urban setting, with gardens and secluded outdoor areas providing distance from the city’s pace. Facilities are expected to include an Aman Spa and Wellness Centre, tennis and padel courts, several dining venues and the private Aman Club. The project is scheduled for 2027 and should appeal to travellers looking for privacy, generous proportions and a slower coastal rhythm while remaining close to Dubai’s cultural, retail and business districts.
Anantara Royal Vila Viçosa Resort
Set in Portugal’s Alentejo countryside, Anantara Royal Vila Viçosa Resort is planned as a refined retreat within a carefully restored 16th-century convent. The property is designed around 76 rooms, suites and residences spread across three floors, retaining historic details such as high ceilings, alcoves and original azulejo tiles. Terraced gardens, olive trees and fountains create a calm setting, while indoor and outdoor pools provide space for relaxed days in the sun. Dining is expected to focus on regional character through tasting journeys and wine flights, with the surrounding landscape offering a natural backdrop for slow travel, cultural excursions and private celebrations. Vila Viçosa, known for its Ducal Palace, marble heritage and connections to the House of Braganza, provides the principal historic excursion nearby. The resort is scheduled to open in 2027.
Anantara Hotel Sharjah
Planned for Sharjah’s Al Heerah Beach, Anantara Sharjah Resort is a beachfront property scheduled to open in 2027 under the Anantara brand. The resort is designed around 110 rooms and suites, with the Arabian Gulf and a broad stretch of sandy coastline forming the setting. Accommodation will be complemented by five restaurants and bars, an infinity pool facing the water, Anantara Spa, a fitness centre and a kids’ club. Meeting and event facilities are expected to include a 400-square-metre ballroom, giving the resort a role beyond leisure stays. The location places guests close to Sharjah’s cultural attractions while remaining around 30 minutes from Dubai International Airport. The overall concept combines contemporary architecture, beach access and the locally focused hospitality style associated with Anantara, with the adjoining branded residences forming part of the wider development.
Anantara Zanzibar Resort & Residences
Planned for Zanzibar’s northern coast, Anantara Zanzibar Resort & Residences is being developed as a beachfront retreat combining hotel accommodation with branded residences. The setting is designed around white-sand beaches, tropical vegetation and direct access to the Indian Ocean, with a private jetty adding flexibility for coastal excursions and water-based activities. The accommodation mix is expected to include suites, apartments and pool villas, giving the property a broader residential feel than a conventional resort. Dining will span all-day service, a speciality restaurant, beach club options, cafés, rooftop and tiki-style bars, while the leisure offering is planned to include a lagoon, water sports centre, fitness facilities, Anantara Spa, and clubs for younger guests. The project is scheduled to open in 2027 and will mark Anantara’s arrival in Zanzibar.
How to use this page
Use the outlook as a strategy lens, not as a list of predictions attached to the hotels below. The selected hotels are examples currently tracked for 2027 in Fresh Hotel Guide. The article explains the larger industry direction that hotel professionals should watch.
For travellers, the listed hotels are a watchlist. For hotel professionals, the trend analysis is the more important signal: clearer positioning, better content, smarter operations, more resilient assets and more compelling reasons to book.
Frequently asked questions
What are the biggest hotel industry trends for 2027?
The biggest 2027 hotel industry trends are AI-led discovery, sharper hotel positioning, smarter operations, labor-efficient service models, wellness as a core value driver, stronger F&B concepts, mixed-use hospitality, adaptive reuse, climate resilience, stronger destination strategy and clearer reasons to book direct.
How were the selected 2027 hotel examples chosen?
They were chosen from hotels in Fresh Hotel Guide currently recorded with opening year 2027. The selected examples best illustrate the article's themes: luxury positioning, wellness, heritage conversion, adaptive reuse, destination strategy, F&B, operating efficiency, urban growth districts and stronger local identity.
Does this page include the full Fresh Hotel Guide 2027 hotel lineup?
Yes. The full hotel grid is generated from the current hotel dataset using the recorded opening year 2027. It includes every Fresh Hotel Guide hotel currently tracked with 2027 attached to the record.
Are the selected hotels the basis for the trend analysis?
No. The trend analysis reflects broader hospitality industry direction. The selected hotels are examples from the Fresh Hotel Guide 2027 dataset that help illustrate the themes, but they do not define or limit the outlook.
Are all hotels on this page already bookable?
No. Some hotels may be announced, under development, reopening or renovated properties currently tracked with a 2027 opening year. Opening dates can change, so check the hotel page and official booking channels before planning around a specific date.
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